What the Hial?! – Response
The media constantly targets us by breaking the population into smaller demographics, such as age, sex, race, religion and lifestyle. The ad I chose targeted teenagers of any sex and race, who lived the ‘partying lifestyle’. By airing this ad during the super bowl, it was sure to reach people who fit that description.
Although the ad I chose related mostly to age, one student chose an old spice ad targeting the members of a certain sex and lifestyle. The ad that Adam Tusim chose was one selling ‘Old spice’ targeted to men who are older then 13 and younger that 50. Adam Stated that all boys and men want to look great (as good as a male model would) and they want to feel as good as they look, “the male model ‘identity’ represents what the average Joe would want to feel like after using the product.” Adam recognized that they targeted men and what they hoped to look and feel like, and the ad manipulated these feelings.
Advertisements are not always trying to sell things, like the drunk driving awareness ad chosen by Tori Gligic. The ad she chose is aiming to raise awareness about, and attempt to stop drunk driving. The ad is a picture, which features a girl laying in a bed, with faint unfocused images of doctors operating on her. Although the ad features a young girl, it is targeting all sexes. As stated by Tori “Many students are interested in alcohol and partying, so when they see this ad, it will be something they are interested in and will be willing to try to understand.” She recognized that, like Adam’s ad, the used lifestyle to attempt to relate to the target demographic; unlike Adam’s ad however, her ad couples lifestyle with age rather than sex.
Worldwide sporting event’s target audience includes everyone old enough to understand the sport. In Anthony Olefuko’s blog, he mentioned an ad he saw for the FIFA World cup 2014. After analysis of the commercial he said “the ad tried to branch out to a wider range of audience by placing some female actors in the ad. If one were to further analyze the ad, it would be seen that even amongst the actors there were those of different backgrounds, class and possibly religion. The director even included a celebrity […]” By showing members of both sexes, all ages, backgrounds, and class, the commercial does not exclude anyone. Hoping for maximum attention on the event, the ad attempts to target everyone.
Every single advertisement has a target audience or demographic. As seen here, people are targeted by their age, sex, lifestyle, religion and race. Old Spice targets men who dream of looking and feeling perfect. The ad promoting drunk driving awareness targets anyone who lives a lifestyle, which involves drinking alcohol, primarily teenagers. Events that are televised worldwide, such as the FIFA world cup, attempt to target the members of all possible demographics. Each company has its target demographic and attempts to shape the ad around what that demographic wants to see.
Adam Tusim à http://at12nk.wordpress.com/2013/11/08/what-the-hail/
Tori Gligic à http://torigligic.wordpress.com/2013/11/08/1f25-blog-post-3-what-the-hail/
Anthony Olefuko à http://to12ls.wordpress.com/2013/11/08/what-the-hail/
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